Introduction:
We are looking for a strong commercially minded Digital Marketing Analyst to plan, implement and manage the gathering, preparation, analysis and reporting of data that informs data driven digital marketing and sales decisions in line with objectives.
Duties and Responsibilities:
The successful candidate will be responsible for the ongoing monitoring and analysing of digital marketing campaigns and practices in an effort to improve campaign performance and marketing ROI.
You will work closely with Marketing, with input from CX, BI, web, creative and media resources, to recommend best practice and optimisations around audience selection and targeting, channel mix, customer journey tracking and testing…
Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience effectively through successful digital marketing campaigns.
Qualification & Requirements:
Our ideal candidate will possess a combination of business acumen and marketing and technical expertise.
Bachelor’s degree in marketing, data analysis and/or related fields (stats, maths, computer science)
Bachelor’s degree in marketing, data analysis and/or related fields (stats, maths, computer science)
3-5 years experience in the field of digital marketing analytics
Google Academy qualifications: Google AdWords Fundamentals Certified, Google Search Advertising Certified, Google Display Advertising Certified, Google Analytics Certified, Google Video Advertising Certified, Google Mobile Advertising Certified
